Joan Goodchild uvádí tyto:
- Kick off your holiday shopping with this 10% off coupon for any store at [your local mall]
- [Your company] thanks for your hard work this year and invites you to enter our holiday raffle
- A year-end inspection has turned up mold in offices in our building at [your work address]
- [Your company] is migrating its payroll system before the end of the year. Please enter your updated information to avoid interruption of your direct deposit.
(do hranatých závorek dosa?te konkrétní cílená data).